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Marketing Business Information: Market Research Tips

BUS 105 Marketing Resources. Arcadia Commons Campus Library selected web and print materials for conducting preliminary marketing research.

Consumer Trends

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Demographics Now

Demographics Now database offered through KVCC will help you find demographic information for your business, create sales leads/mailing lists, complete location analysis and analyze population trends.


Brief video introduction to Demographics Now! 

Mosaic Household Comparison Groups

Zip Code Map of Kalamazoo