The KVCC Libraries have books about marketing planning. Search ValleyCat by typing "marketing" along with a subtopic of your choice such as sports, cars, IBM, tourism, etc.
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Print books at KVCC Libraries
Marketing
The 20 Ps of Marketing: A Complete Guide to Marketing Strategy
The Marketing Manifesto
Utility: Why Smart Marketing is About Help not Hype
Marketing to Millennials: Reach the Largest and Most Influential Generation of Consumers Ever
Social Media Marketing for Dummies
Marketing Automation for Dummies
Black Ops Advertising: Native Ads, Content Marketing, and the Covert World of the Digital Sell
Marketing for Dummies
The Complete Marketer: 60 Essential Concepts for Marketing Excellence
The Facebook Guide to Small Business Marketing
How to Write a Marketing Plan
Customer-centric Marketing: Build Relationships, Create Advocates, and Influence Your Customers
Advertising and Promotion: An Integrated Marketing Communications Perspective
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