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Marketing Business Information: Books

BUS 105 Marketing Resources. Arcadia Commons Campus Library selected web and print materials for conducting preliminary marketing research.

Marketing Plans Books

The KVCC Libraries have books about marketing planning.  Search ValleyCat by typing "marketing" along with a subtopic of your choice such as sports, cars, IBM, tourism, etc.

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Jim Ratliff
Arcadia Commons Campus Librarian

KVCC's Anna Whitten Hall