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Marketing Business Information: Books

BUS 105 Marketing Resources. Arcadia Commons Campus Library selected web and print materials for conducting preliminary marketing research.

Marketing Plans Books

The KVCC Libraries have books about marketing planning. Search ValleyCat by typing "marketing" along with a subtopic of your choice such as sports, cars, IBM, tourism, etc.

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KVCC Arcadia Library Resources

eBooks online from KVCC Libraries		Print books at KVCC Libraries
Marketing		The 20 Ps of Marketing: A Complete Guide to Marketing Strategy
The Marketing Manifesto		Utility: Why Smart Marketing is About Help not Hype
Marketing to Millennials: Reach the Largest and Most Influential Generation of Consumers Ever		Social Media Marketing for Dummies
Marketing Automation for Dummies		Black Ops Advertising: Native Ads, Content Marketing, and the Covert World of the Digital Sell
Marketing for Dummies		The Complete Marketer: 60 Essential Concepts for Marketing Excellence
The Facebook Guide to Small Business Marketing		How to Write a Marketing Plan
Customer-centric Marketing: Build Relationships, Create Advocates, and Influence Your Customers		Advertising and Promotion: An Integrated Marketing Communications Perspective

Subject Guide

Contact:

Arcadia Commons Campus Librarian

KVCC's Anna Whitten Hall

Last Updated: Sep 14, 2021 3:01 PM
URL: https://libguides.kvcc.edu/Marketing
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Tags: 105, arcadia, bus, kvcc, library, marketing